Fundraising in 2013: Campaigns or rethinking the strategy playbook first…

Fundraising in 2013: Campaigns or rethinking the strategy playbook first… And how to increase donor conversions while reducing the costs of donor acquisition Panaceas- we’ve seen a lot of them in communications over the past 3-5 years: • Personalization • Variable data • PURL’s • QR codes • Social media • Mobile marketing • Email…

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