Turn – The Rise of the New Marketing Organization REPORT of January 2015

Turn – THE RISE OF THE NEW MARKETING ORGANIZATION REPORT For the third year, Turn and Forbes Insights have partnered to survey marketers on their perceptions on a topic of significant relevance to the advertising industry. For marketers, the digitization of business has opened up a new world. No longer are they forced to launch…

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Transitioning To A Multi Channel Communications Platform

TRANSITIONING TO A MULTI CHANNEL COMMUNICATIONS PLATFORM MSP execs presented to a packed room of alumni relations and development officers at a State University of New York (SUNY) Conference on June 5th. While the focus of the event was obviously geared toward higher education, much of the conversation was relevant to hospital foundations and not-for-profit…

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Rewriting the Marketing Playbook of Customer Acquisition

Rewriting the Marketing Playbook of Customer Acquisition   Getting new customers seems harder today that it did in the 80’s, 90’s and early 2,000’s. Advertising, networking, cold calling, well positioned marketing and P.R., usually sure-fired methods of customer acquisition, just aren’t delivering like they had in the past. Fortunately, there are exciting new methods of…

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Challenges & Opportunities in Education Development Today: Part II

Challenges & Opportunities in Education Development Today Part 2 of 2 New Opportunities for Development In the first of two parts of this mini- blog series we made reference to the common challenges that many educational Development departments face in their fundraising efforts today. This second blog depicts the opportunities and some of the foundational…

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Challenges & Opportunities in Education Development Today: Part I

Challenges & Opportunities in Education Development Today Part 1 of 2: Common Challenges in a Changing Media Landscape Recently we had the opportunity to visit the development offices of four colleges over a two week span.  Our discussions with the four schools spanned across 15 development officers so we got a pretty good cross section…

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Increasing Customer (or Donor) Conversion Rates: a Series of “How To” Content

MSP Digital Marketing is proud to announce the launch of a series of eBooks and Infographics that focus on describing how you can change your marketing strategies and tactics to be more effective in our new cross-media world. These eBooks and Infographics will be released on our blogs and various social media platforms over the…

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