Fundraising in 2013: Campaigns or rethinking the strategy playbook first…

Fundraising in 2013: Campaigns or rethinking the strategy playbook first… And how to increase donor conversions while reducing the costs of donor acquisition Panaceas- we’ve seen a lot of them in communications over the past 3-5 years: • Personalization • Variable data • PURL’s • QR codes • Social media • Mobile marketing • Email…

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MSP Digital Marketing Expands MobilePledge Fundraising Platform

MSP Digital Marketing, a leader in providing personalized direct marketing solutions to the higher education and non-profit sectors, has announced the expansion of its MobilePledgeTM fundraising platform.  The new program, called Text2PledgeTM, was developed to help improve fundraising efforts, and allows prospective donors to make a pledge with any mobile device capable of sending SMS…

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Steve Moody Joins MSP Digital

Roy Grossman, founding partner of MSP Digital Marketing, announced today that Steve Moody has joined the company as vice president of its DigitalXPress division, located in Rockaway, NJ.  MSP Digital specializes in using cross-media applications in the development and execution of targeted marketing communications, content aggregation, and on-demand distribution of customized content for the educational,…

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MSP Digital Introduces MobilePledge

MSP Digital Marketing, a leader in providing personalized direct marketing solutions to the higher education and non-profit sectors, has announced the introduction of MobilePledgeTM, a new smart phone tool developed to improve fundraising efforts. MobilePledgeTM allows targeted individuals to scan a QR code using their iPhone, Blackberry or Android device and make a donation or…

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Liz Lupinacci Joins MSP Digital Marketing

Roy Grossman, founding partner of MSP Digital Marketing, announced today that Liz Lupinacci has joined the company as Vice President, National Accounts.  MSP Digital specializes in using cross-media applications in the development and execution of targeted marketing communications, content aggregation, and on-demand distribution of customized content for the educational, non-profit, healthcare, financial and retail markets….

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MSP Digital Adds Xerox iGen4® EXP To Its Digital Communications Network

MSP Digital Marketing, a unique network of marketing solutions providers, today announced that it has installed the Xerox iGen4® EXP press at its TecDoc Digital Solutions company in Hudson, MA.  MSP Digital acquired the iGen4 EXP for its superior quality and large sheet size of 14.33″ x 26”, the largest among digital presses, and upgraded…

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MSP Implements Hybrid Digital and Offset DI Workflow

HYBRID PRINT production, or the integration of digital and offset printing, can take multiple forms and be defined in different ways. Examples include digital imprinting of preprinted offset shells, running inkjet heads in-line with a web offset press or binding line, and building a common workflow for processing files output to a digital press and…

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MSP Installs Presstek 52 DI-AC in Digital XPress Facility

MSP Digital Marketing, a unique network of marketing solutions providers, today announced that it has installed a Presstek 52DI-AC digital offset press in its Digital XPress location in Rockaway, New Jersey to augment its digital toner-based production. Using MSP Digital’s integrated production platform and Presstek Latitude workflow, the firm’s Hudson, MA location, TecDoc Digital, will…

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MSP Digital Marketing Establishes New Facility in NJ

MSP Digital Marketing, LLC, has announced the start up of a new state of the art digital communications facility in Rockaway Township, NJ. The new company will incorporate significant key assets of the former DigitalXPress LLC and will immediately be one of the metropolitan NY/NJ area’s foremost providers of sophisticated cross-media digital marketing solutions. Occupying…

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