MSP Digital Marketing, a leader in providing personalized direct marketing solutions to the higher education and non-profit sectors, has announced the expansion of its MobilePledgeTM fundraising platform. The new program, called Text2PledgeTM, was developed to help improve fundraising efforts, and allows prospective donors to make a pledge with any mobile device capable of sending SMS text. According to Roy Grossman, partner at MSP Digital, “Over the past year MSP Digital has made major progress in assisting clients in the higher education and non-profit markets to increase the participation rate and average donation using a wide variety of cross-media tools. We introduced MobilePledgeTM in January of 2012 using Quick Response (QR) code technology to appeal to smart phone donors, and our new Text2PledgeTM program provides clients with another valuable mobile option.
Text2PledgeTM offers several advantages over traditional SMS text donations. First, Text2PledgeTM can incorporate multi-media functionality including embedded video to significantly increase the impact of targeted messages. Second, unlike SMS texting, Text2PledgeTM gives schools and non-profits the ability to identity the donor, allowing immediate follow-up communications and proper acknowledgement. Finally, Text2PledgeTM provides the opportunity for donors to contribute any amount they choose, whereas SMS text donations are restricted to a maximum amount of $25 or $30, depending on the specific mobile carrier.
Mobile marketing is becoming the fastest growing direct marketing channel in the US. Recent research indicates that over 20% of smart phone owners use their device to support non-profits. With a reach of over 72 million smart phone users that is continuing to grow, as well as over 100 million SMS enabled phones, organizations that incorporate MobilePledgeTM into their fundraising programs can expect to see increases to their average gift size of 10-25%.