Roy Grossman, founding partner of MSP Digital Marketing, announced today that Steve Moody has joined the company as vice president of its DigitalXPress division, located in Rockaway, NJ. MSP Digital specializes in using cross-media applications in the development and execution of targeted marketing communications, content aggregation, and on-demand distribution of customized content for the educational, non-profit, healthcare, financial and retail markets.
According to Mr. Grossman, “Steve brings tremendous expertise in marketing, data and direct response, and will be an extremely valuable asset as we continue to build the MSP Digital platform. His experience will allow us to provide MSP Digital’s customers with access to some of the most innovative and advanced technologies available.”
Mr. Moody added, “I have known and worked with the MSP Digital team for many years and am extremely excited to join them. The MSP proposition is one of the most compelling platforms for developing and building highly targeted and personalized campaigns for a variety of markets, most importantly higher education and not-for-profit. I look forward to contributing to the company’s success.”
Prior to joining MSP Digital, Mr. Moody held a variety of positions with a focus on database management, campaign retention and custom data analytics. These programs provided in depth client centric campaigns.
In 1993 Mr. Moody was one of the founders of CCI Direct, which focused on the not-for-profit sector and specialized in turn key fundraising campaigns. Providing concept to completion programs, CCI grew at a double-digit annual rate over the next 5 years. As a result of this strong performance, the company became operational in additional segments including the retail, travel and financial sectors and was capable of processing and handling over 8 million direct response solicitations per month.
Prior to CCI, Mr. Moody was an executive team leader for one of the pioneering companies in direct mail fundraising, The Lyman T. Corbin Company. By implementing new technology and a wider range of personalized applications, clients were able to establish a more unique brand identity that produced higher rates of return on both traditional and premium based fundraising efforts.